A brand that looks like it means it.
An identity is not a logo file. It is the set of decisions that keeps a company recognisable everywhere: the mark, the type, the colours, the Arabic and English lock-ups, and the rules that let a team apply them without guessing.
Remote collaboration worldwide · English & ArabicPosition first, logo second
We ask who the brand competes with, what it promises, and how it should feel before drawing anything. That conversation produces a short set of directions instead of thirty variations, and each direction is judged against the business it serves.
Bilingual by construction
Arabic and English identities fail when the Arabic is an afterthought. We design the mark and the wordmark in both scripts, choose typefaces that carry the same weight in each, and check how the lock-up behaves in right-to-left layouts, small avatars and single-colour print.
A system, so it stays consistent
You receive the files and the rules: clear space, minimum sizes, colour values for screen and print, type hierarchy, usage examples and the mistakes to avoid. When the brand continues into a website or an app, the same tokens become the design system in code.
Before we get started.
How many logo concepts do we see?
We present a small number of considered directions rather than a large wall of options, usually two to three, each with a rationale and a preview in real contexts. Revision rounds are agreed in the proposal so everyone knows what is included.
Do you design the Arabic wordmark too?
Yes. For Arabic-speaking brands we treat the Arabic lettering as part of the identity, not a translation applied later. Where a specialist Arabic calligrapher is needed for a custom script, we say so and plan it into the scope.
Will the identity work for our website afterwards?
That is the point of the system: colours, type scale and spacing become the same tokens we use when building the site or app, so the published product matches the guidelines without redrawing anything.
An idea worth building?
Let’s turn a clear conversation into a practical plan.